One of several digital concept designs conceived and created for a recently launched mobile app ad campaign. I also provided the text, fonts, the sound effects, and the music.
Main Software
I mainly used After Effects and Premiere Pro in the Adobe Suites line of products for creators and designers.
The Build
Sometimes I'll work backward and choose the music first, then imagine the "moving pictures" that would complement the sound I hear.
Design
I was able to take a look at the App before conceiving a design. This allowed me to choose colors that would contrast nicely with the App's colors.
Branding
These quick but impactful designs are a straightforward way to brand a newly released product or rebrand an existing one.
Final Thoughts
These types of promo concept designs make a real impact, and adding the "slow-motion" aspect with the music and effects encourages the audience to hit that "replay" button!