This was the first of a series of design concepts to promote the launch of a new platform. I wanted to get the architectural feel across with this Design.
Main Software
I mainly used Photoshop and Premiere Pro with a little help from After Effects in the Adobe Suites line of products, perfect for creators and designers.
The Music
Because this was the first promo, I wanted the music to be upbeat, capture their attention quickly, and give the audience the ability to dance along with a smile on their face.
Design
Having been contracted for a series of promo design concepts, I wanted the first to feel like the beginning of the initial idea for the product. The black and white colors helps convey this I believe.
Magic
When all the elements come together in the final render, and you find yourself playing the video repeatedly, you know "Magic" just happened.
Final Thoughts
Impactful imagery is a great way to capture your audience's attention quickly. Combine that with a catchy tune, and you have a winning promo.